Pregadeus

Pregadeus It is a brand of Slow Fashion born in Cali (Colombia) and Barcelona (Spain), who makes her garments under the concept of rationalism (brought from architecture): the simplicity of forms, uncomplicated solutions, and ideas in their purest essence; those that become timeless and true for any moment.

For this brand, we redesigned its image: an updated symbol and logo, as well as stationery and labels. All under the idea of Pregadeu (praying mantis in Catalan), a resignified symbol that does not lower its arms to pray but raises them, becoming its own god, a cult of the real. Hence, both the composition of the symbol and the logo have an inverted triangle shape.